The Yahoo Search Engine And Its Legacy
If you frequently search for information online, chances are you’ve used all of Yahoo’s search engine services before. Although Yahoo is a well known name among Internet users, the Yahoo search engine is a relatively new option.
Yahoo was first incorporated in 1995 by Jerry Yang and David Filo. Both were Stanford University students who spent a great deal of time creating lists of Internet websites that they frequently visited. Their hobby soon developed into the idea for the company. Thus in its early days Yahoo’s main service was a search directory.
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The main difference between the Yahoo search directory and the Yahoo search engine is that the search directory list is compiled by humans while search engine listings are supplied by computers. Next to Google, Yahoo has the highest percentage of online users.
Around 29% of the online population uses the Yahoo search engine at least once a month to locate information.
Having a high ranking and good Yahoo search engine positioning will guarantee that your website receives a lot of exposure. Ranking favorably in the Yahoo search engine listings is especially important to webmasters who are running an online business. Studies have shown that most people searching for information online will not look much further than the first few pages of search results.
If your company is not one of the first in the Yahoo search engine listing, chances are you could be losing out on potential customers. If your website is fairly new, you should be aware that it will take time to increase your rank in the Yahoo search engine positioning.
Like most of the other major search engines, Yahoo search engine listings will take several factors into consideration when rating your website.
One of the simplest things webmasters can do to improve their Yahoo search engine positioning is to add more content to their site. Since search engines crawl individual pages and not entire websites, the more content pages you have on your site, the higher rating you are likely to receive.
Another way to greatly improve your Yahoo search engine positioning is through reciprocal linking. First search the web for a number of sites that offer a product similar to yours or products that compliment what your site has to offer. After checking the site to make sure it is well written, including an outgoing link to the site from your own website. Next contact the webmaster of the site and ask him to return the favor. Both you and the other webmaster can improve your Yahoo search engine listing by increasing the number of incoming links to your site.
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